Challenge
A few years ago The Element Group was hired to transform a single branch for then named Rainbow Federal Credit Union in Lewiston Maine. As part of this initiative, the Credit Union also underwent a an entire name change and rebranding exercise.
Solution
A few years ago The Element Group was hired to transform a single branch for then named Rainbow Federal Credit Union in Lewiston Maine. As part of this initiative, the Credit Union also underwent a an entire name change and rebranding exercise.
Opportunity
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Action plan:
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